According to the policy approved by ICANN, the Internet Corporation for Assigned Names and Numbers, the contact info a domain name is registered with must be valid and accurate at all times. At the same time, this information is publicly available on WHOIS sites and while this may be okay for firms, it may not be very acceptable for individuals, because anyone can see their names and their personal email and home addresses, particularly in an age when identity fraud is not that rare. This is why domain name registrars have launched a service that hides the details of their customers without changing them. The service is called Whois Privacy Protection. If it’s active, people will view the details of the registrar company, not the domain owner’s, if they do a WHOIS search. The Whois Privacy Protection service is supported by all generic domain extensions, but it is still not possible to conceal your private information with certain country-code ones.